Full spectrum permanent colour has had a face lift! The new reformulated colour range is now vegan friendly, 96% naturally derived and cruelty free. Hair colour that cares, giving radiant shine and longevity, enhanced condition and 100% grey coverage on even the most stubborn hair. We can now have hair colour without compromise! Not only is the colour range kinder to the you with its new reformulation, its kinder to the stylists and to the atmosphere, this works by taking amonia out of the product and using dmamp to prevent keratin breaking down in the hair. You will leave with hair feeling 5x stronger and more conditioned with the added 20% more natural oils such as sacha inchi oil, avocado oil and baobab oil with the scent of lime, orange, peppermint and clove to take away that harshness of colour chemicals. This product also has the added bonus of botanical repair in the formulation to internally repair the hair whilst being coloured.